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Verena Frei in her kitchen — cook, photographer and author of the cookbook Taste of Life
ABOUT FREISTYLE

Our story

Hi, I'm Verena Frei — the cook, photographer, and storyteller behind freistyle. What began years ago as a small Swiss food blog has since followed our family halfway around the world to Bali, where we've traded fast days for slow, sun-filled ones by the rice fields.

Verena and her two daughters relaxing in an infinity pool, looking out over a tropical Balinese garden of bougainvillea and palms

And the name? It's a quiet play on ours. Frei is our family name — and in German, frei means free. So freistyle is simply that: our style, lived freely — vibrant food without rigid rules, a slower pace, and room to wander.

For years, that freedom looked like a strictly plant-based kitchen. Today it's a little more open: I cook vibrant, plant-forward food that still puts vegetables first, now woven through with the warmth and flavors of Southeast Asia.

We collect moments, not things.

This is where it all comes together — the recipes that grew into my cookbook, Taste of Life, slow island mornings, family life with our girls, and stories from our travels across Bali and beyond. I shoot every photo and write every recipe myself, with my family as my most honest taste-testers.

A spread of plant-forward Southeast Asian dishes — spice pastes, lemongrass, chilies, lime leaves and satay skewers on a stone table

Because in the end, what we're really collecting here isn't things — it's moments. So pour yourself something good, stay a while, and make yourself at home.

freistyle was lovingly rebuilt and is cared for by Freistyle AI.

Love, Verena

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